About Performance HQ Motors

Performance HQ Motors is the latest business member of the UAE-based conglomerate, ALFAHIM Group. Capitalizing on its parent company’s 60-year automotive track record, Performance HQ Motors brings to Abu Dhabi, UAE the best in off-road vehicle modification.

Guaranteed to pump-up customers’ sand-dune adventures in Abu Dhabi, Performance HQ Motors is the authorized distributor for global powersports leader Transamerican Manufacturing Group (TMG), Metra’s innovative electronics and Gibson’s powerful exhaust systems in the Emirate of Abu Dhabi.

Performance HQ Motors’ qualified and diligent team of experts will transform any SUV into a roaring, invincible and unbeatable off-road climber! Catering to a niche target of off-road enthusiasts, Performance HQ Motors promises every customer a revved-up and fully-fledged customization of any sports utility vehicle (SUV), truck or crossover.

Moreover, the customer-centric strategy of Performance HQ Motors ensures customer convenience is a priority by offering an online purchase facility to deliver to customers their off-road auto parts’ wish list right to their doorstep through an e-commerce-based website.

In line with ALFAHIM Group’s mission of delivering superior customer service, quality and commitment, Performance HQ Motors was established in 2018 to serve Abu Dhabi’s ever-growing 4x4 extreme market.



Delivering choice, quality and value for money across all products and services we offer, becoming a market leader in our sector.


Being known by our customers and partners alike as the best company to do business with in our sector and therefore number one choice by customers and partners alike.